彩鳳、翠鳳兩院啟業維艱

2015/02/14 at 7:31 am | Posted in 香港戲院/新界, 香港戲院/九龍 | 12 Comments

1985adv1

→1985年12月29日兩院仍映港產片《開心樂園》。

…….何藩導演的《浮世風情繪》於1987年10月公映,影片公司曾出版製作特刊,宣傳該片如何精工細作。內裏刊有彩鳳和翠鳳兩家戲院的圖文介紹。

…….兩家以「鳳」字命名的戲院,在大眾心中最終僅留下鹹片戲院的印象,恍若宿命。兩院由銀鳳電影公司開辦,公司總裁為曾鳳雪,大概解釋何以用「鳳」字命名。該公司亦投資拍片,除《浮世風情繪》,還有《金門砲戰》,曾鳳雪為出品人之一。

…….和很多戲院一樣,彩鳳和翠鳳啟業之初並非放映色情片,但開業後四個月,便加入了色情片線。查看源頭,戲院甫啟業,已出現埋線的困難。

…….1985年8月16日《明報》披露彩鳳和翠鳳即將開業,兩院合計投資二千多萬元。當時曾鳳雪表示:「彩鳳會先上映西片,主要是發行狄龍公司的戲(按:大概指放映狄龍發行的片),翠鳳剛與星河公司合作,代為發行影片。」她續說,待德寶院線成立,兩院會加入為成員。然而,從兩院開幕的戲碼所見,排片並不如她計劃那樣。

…….位於牛頭角的彩鳳戲院,1985年8月22日開幕,獨家重映《未來戰士》。翌日《明報》的報導所見,曾鳳雪仍滿有雄心,表示將在戲院和電影兩方面大展拳腳。位於沙田的翠鳳遲至9月1日才開幕,原本預告為雙南線成員,聯映《鴉片戰爭》,終以雙南線二輪片《野鵝敢死隊再顯神通》頂上。兩院在這年12月30日轉為放映色情片。

…….1986年1月5日《明報》,秋子在其專欄指出,報載銀鳳屬下的這兩家戲院已租給一家影片發行公司。他奇怪,幾個月前後,負責人由原先雄心勃勃,一下子變得意興闌珊,探究原因,他認為除負責人自稱的經驗不足,亦同時是欠缺眼光。

1985_adv2…….他分析:「(牛頭角)自好運戲院開業之後,帝國已經營得相當困難,再加彩鳳,其困難可知,結果該院連開業放映的影片也幾乎找不到,往後情況可以想像。終於負責兩院排片事務的楊權迫得掛冠而去。沙田的翠鳳,情況似乎比彩鳳更不利,因為該區去年不足十個月,已有八家戲院開業,UA6之外又有雅都和新聲。前者是美國專業集團經營,後者由本港戲院集團經營,既有經驗又有依憑。翠鳳如何能夠可以分一杯羮。」之所以有人接手租用,只因還有色情片可映,「如今之彩鳳、翠鳳與金明、金冠及明月,聯成一條色情片院線,總算解決了片源問題也。」

←1985年12月30日已組成色情片線。

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12 Comments »

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  1. 經營戲院,並非易事也!
    彩鳳,沒有路過。翠鳳則當年讀特師時,曾到大堂看過!

    • 有段日子, 有線電視成人台放映某些「巨獻」時, 曾在彩鳳搞首映禮或同步播放之類活動, 更邀請外國艷星到來出席, 大搞聲勢.

  2. A very good piece of cinema history, thanks.
    彩鳳 in Ngau Tau Kok had a furious competition with much more popular Good Luck, Amoy, Cosmo and Globe. Also, Oscar and Ace were within 5 mins walk. No surprise that I went down to the route of adult cinema quickly. Although 翠鳳 was in Shatin, it’s on the wrong side of the river and hardly anyone hung out there. Both only survived for 5 years. HHPY

    • 謝謝補充. 對這兩家戲院都很陌生, 只因曾在九龍灣工作, 乘地鐵時才不時「側側地」望到彩鳳, 但從未有走近細看.

      • HP, as you know, the property boom in 80s in Hong Kong created many cinemas, in particular in Yuen Long and Tuen Mun. Ngau Tau Kok and Shatin were not the worst. In Yuen Long, there were only 3 in early 80s (Yuen Long, Kwong Wah and Tung Lok) while Tuen Mun had only got one (Victoria). Towards the end of 80s, both town had around 10 each. There were only 4 circuits for Cantonese movies while foreign movies were not that popular in these new towns. Competition was high. Many became adult cinemas soon after opening. HHPY

  3. 據聞,以前港產片院線有一不成文規定[,同一院線在一個區內,只能有一家電影院。故條件稍差者,往往連艇仔都不能當。最後出路,當然是色情院線。

    • I think the rule became relaxed in the late 80s as there were too many cinemas in one area. For example, Gala City and Ruby were only 5 mins walk away from each other but both were in GH circuit. hhpy

  4. 九十年代,曾有兩三條色情院線,成為不少戲院的最後歸宿!

    • One was the “famous” Yaumatei/Kam Ming, and the other was led by Mandarin/Olympia… hhpy

      • 謝謝分享. 謹祝新年萬事勝意!

  5. 謝謝分享,兒時住在翠鳳戲院附近,每次經過母親都邊走邊罵“咸濕戲院”。

    • 謝謝分享。那種抗拒情緒是可以理解的。


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